Carmen Esguerra Uribe

Hello, I'm Carmen Esguerra Uribe, a designer with a passion for blending aesthetics, functionality, and emotion. Specialising in graphic design and branding, I focus on creating strong visual identities and strategic designs that elevate brands.

Through art direction, cinematography, and material exploration, I craft visual narratives that transcend traditional storytelling, connecting memories, spaces, and senses. For me, design is a powerful tool to reimagine ideas and transform them into unique experiences that capture the essence and purpose of every project.

Photography

Photography for me is a sensitive and organic exploration, where the connection between nature and lived experiences takes center stage. Each shot stems from a journey, an emotion felt, or an observation of the world around me.

Through the lens, I seek to tell stories intertwined with the landscape, natural details, and the emotions evoked by the moment. My approach is profound, rooted in the quest for authenticity and harmony between humans and the environment, creating images that transcend the visible to touch the essence of reality.

Art direction

My work in art direction spans from crafting moodboards to overseeing visual execution in photography, ensuring every detail aligns with the brand's identity. I have led the creation of strategic presentations and visual assets for campaign launches, coordinating teams and managing the entire creative process.

My approach focuses on building coherent visual narratives that resonate with the audience and highlight the essence of each project within the fashion industry.

Branding & Identity

I design visual identities that translate the essence of each brand and create an authentic connection with its audience. From logos to visual guidelines, my approach ensures consistency across all touchpoints, reinforcing the brand's presence in a competitive market.

Every detail is an opportunity to tell its story, convey its values, and build a strong identity that fosters trust and loyalty.

Audiovisual

I view the audiovisual medium as an art form that seamlessly blends sensitivity and technique. My cinematic approach focuses on capturing the essence of each scene through light, movement, and composition to create authentic, evocative visuals.

Beyond documenting moments, I aim to explore emotions and atmospheres that engage the viewer, inviting reflection and new perspectives.

Carmen introduction

I'm a designer with a background in design and visual communication. My journey began with a degree in design, where I discovered my passion for creating visual experiences that blend aesthetics, concept, and functionality. My approach focuses on developing pieces that not only communicate but also inspire and connect, always with a strategic vision and an eye for detail. For me, design is a powerful tool to tell stories, evoke emotions, and transform ideas into something tangible and meaningful.

Graphic design and creative direction

Brand and social media management

Photography

More

Contact me